Digital Stories

Data-driven design is about making informed decisions. In other words: Research! Quantitative research assists with the birds-eye view of the crowd, like demographics, preferences, things that can be measured. This can be achieved through initial market research, customer research

When I joined [e-spres-oh], +1 year ago, one of the projects that I became part of as a designer was well on its way. When I stepped in, they asked me to review the UX/UI, meaning to look at the user flows and see how we can improve usability. And, of course, make it pretty. Some flows